{"id":205,"date":"2010-01-11T14:38:12","date_gmt":"2010-01-11T03:38:12","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=205"},"modified":"2015-08-14T04:12:09","modified_gmt":"2015-08-14T04:12:09","slug":"spree-colgate-palmolive","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/spree-colgate-palmolive\/","title":{"rendered":"Spree &#8211; Colgate-Palmolive"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-206\" title=\"SpreeSmall\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/SpreeSmall.jpg\" alt=\"\" width=\"335\" height=\"125\" \/>An evolution of the Spree brand required simple, clear graphics for more effective communication. <!--more-->Modernising the logo was critical in creating a fresh, clean look. Fragrance cues were increased for greater shelf impact.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Spree.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-207\" title=\"Spree\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Spree.jpg\" alt=\"\" width=\"624\" height=\"361\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An evolution of the Spree brand required simple, clear graphics for more effective communication.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-205","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"predecessor-version":[{"id":4602,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/205\/revisions\/4602"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}