{"id":20446,"date":"2022-12-06T11:12:52","date_gmt":"2022-12-06T00:12:52","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=20446"},"modified":"2022-12-07T14:55:22","modified_gmt":"2022-12-07T03:55:22","slug":"ayam-meal-pastes","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/ayam-meal-pastes\/","title":{"rendered":"AYAM\u2122 Meal Pastes"},"content":{"rendered":"\n<p>Tweak\u2019s redesign of the AYAM\u2122 paste range elevates quality perceptions and improves shelf navigation. We retained the brand\u2019s heritage \u2013 brandmark, bright variant colour backgrounds and signature yellow lid \u2013 for familiarity and cohesion. <!--more-->The next step was to add vibrant food photography, a natural woven bamboo background, and gold foiling to increase premium cues and overall reflect the brands&nbsp;authentic, natural positioning.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-3Up.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-3Up-1024x689.jpg\" alt=\"\" class=\"wp-image-20448\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-3Up-1024x689.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-3Up-300x202.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-3Up-1536x1033.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-3Up.jpg 1612w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-Range-Stacked-2022-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-Range-Stacked-2022-1-1024x819.jpg\" alt=\"\" class=\"wp-image-20516\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-Range-Stacked-2022-1-1024x819.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-Range-Stacked-2022-1-300x240.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/12\/Ayam-Pastes-Range-Stacked-2022-1.jpg 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tweak\u2019s redesign of the AYAM\u2122 paste range elevates quality perceptions and improves shelf navigation. We retained the brand\u2019s heritage \u2013 brandmark, bright variant colour backgrounds and signature yellow lid \u2013 for familiarity and cohesion.<\/p>\n","protected":false},"author":4,"featured_media":20449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18,19],"tags":[],"class_list":["post-20446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/20446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=20446"}],"version-history":[{"count":7,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/20446\/revisions"}],"predecessor-version":[{"id":20519,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/20446\/revisions\/20519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/20449"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=20446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=20446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=20446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}