{"id":188,"date":"2010-04-19T14:32:16","date_gmt":"2010-04-19T04:32:16","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=188"},"modified":"2015-08-14T04:12:09","modified_gmt":"2015-08-14T04:12:09","slug":"fish-for-dogs-safcol","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/fish-for-dogs-safcol\/","title":{"rendered":"Fish For Dogs &#8211; Safcol"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-189\" title=\"Fish-For-Dogs\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Fish-For-Dogs.jpg\" alt=\"\" width=\"335\" height=\"125\" \/>This new product development was a first for the dog food category. The fish offering required a strong unique look for standout on shelf. <!--more-->It was important to communicate its point of difference quickly. Quality cues were also important for consumers to feel confident about the benefits of feeding their pets fish.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Fish-For-DOgs-Main.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-190\" title=\"Fish-For-DOgs-Main\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Fish-For-DOgs-Main.jpg\" alt=\"\" width=\"624\" height=\"361\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This new product development was a first for the dog food category. The fish offering required a strong unique look for standout on shelf.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":4598,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/188\/revisions\/4598"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}