{"id":172,"date":"2010-09-06T13:11:30","date_gmt":"2010-09-06T03:11:30","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=172"},"modified":"2015-08-14T04:12:09","modified_gmt":"2015-08-14T04:12:09","slug":"gatorade-bolt-pepsico","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/gatorade-bolt-pepsico\/","title":{"rendered":"Gatorade Bolt &#8211; PepsiCo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-173\" title=\"Bolt\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Bolt.jpg\" alt=\"\" width=\"335\" height=\"125\" \/>The Brief: Gatorade\u2019s sponsorship of Usain Bolt created an opportunity to communicate his endorsement to the consumer. <!--more-->A new flavour was developed and the product was launched under the \u2018Bolt\u2019 name.<\/p>\n<p>The Solution: To engage the consumer we used Usain Bolt\u2019s famous victory pose as the main image on the label. It was important that this design was unique and stood alone from the Gatorade core range. In keeping with Usain\u2019s look, we used his colours of yellow and green. A strong design was developed to visually stand out on shelf and leverage Usain\u2019s high profile.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Bolt-Mainimage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-174\" title=\"Bolt-Mainimage\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Bolt-Mainimage.jpg\" alt=\"\" width=\"624\" height=\"361\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Brief: Gatorade\u2019s sponsorship of Usain Bolt created an opportunity to communicate his endorsement to the consumer.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":4595,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/172\/revisions\/4595"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}