{"id":127,"date":"2011-07-04T12:41:58","date_gmt":"2011-07-04T02:41:58","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=127"},"modified":"2015-08-14T04:11:53","modified_gmt":"2015-08-14T04:11:53","slug":"gatorade-replay","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/gatorade-replay\/","title":{"rendered":"Gatorade Replay"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-128\" title=\"Replay-Small\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Replay-Small.jpg\" alt=\"\" width=\"335\" height=\"125\" \/>Gatorade developed a promotion concept, named Replay, that engaged\u00a0consumer\u2019s by allowing them to relive past sporting moments.<!--more--><\/p>\n<p>We developed the promotion identity on pack and point of sale. This\u00a0promotion needed to visually stand out from regular Gatorade product\u00a0and quickly communicate the prizes. The popular comedian Dave\u00a0Hughes was the host for the competition and his image helped create\u00a0consumer interest.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Replay.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-129\" title=\"Replay\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Replay.jpg\" alt=\"\" width=\"624\" height=\"361\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gatorade developed a promotion concept, named Replay, that engaged\u00a0consumer\u2019s by allowing them to relive past sporting moments.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":4586,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/127\/revisions\/4586"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}