{"id":12438,"date":"2022-12-01T15:35:46","date_gmt":"2022-12-01T04:35:46","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=12438"},"modified":"2022-12-07T11:17:21","modified_gmt":"2022-12-07T00:17:21","slug":"palmolive-naturals-masterbrand-strategy","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/palmolive-naturals-masterbrand-strategy\/","title":{"rendered":"Palmolive Naturals Masterbrand Strategy"},"content":{"rendered":"\n

Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand\u2019s credentials. Tweak created a masterbrand strategy to communicate the brand\u2019s natural territory, achieve uniformity across the range and elevate shelf brand blocking. A leaf textured masthead brings to life the Palmolive green and highlights the natural ingredients.<\/p>\n\n\n\n

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Palmolive Naturals Range was featured in PKN<\/a><\/p>\n\n\n\n

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Palmolive is a market leader in the personal care segment so when it introduced the Naturals range, 95% derived from natural origin, it was an opportunity to leverage the brand\u2019s credentials. <\/p>\n","protected":false},"author":5,"featured_media":12440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,27,18,19],"tags":[],"class_list":["post-12438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=12438"}],"version-history":[{"count":12,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12438\/revisions"}],"predecessor-version":[{"id":20510,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12438\/revisions\/20510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/12440"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=12438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=12438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=12438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}