{"id":12403,"date":"2022-06-14T14:24:07","date_gmt":"2022-06-14T04:24:07","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=12403"},"modified":"2023-03-23T14:59:53","modified_gmt":"2023-03-23T03:59:53","slug":"cuddly-pure-clear","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/cuddly-pure-clear\/","title":{"rendered":"Cuddly Pure &#038; Clear"},"content":{"rendered":"\n<p>To launch Cuddly Pure &amp; Clear, an exciting new plant-based clear fabric conditioner, Tweak deviated from the opaque colour blocking already on shelf instead using a clear shrink wrap label on a clear bottle showing through to clear liquid \u2013 to highlight its eco-friendly credentials and nature-based ingredients.  <!--more-->The floral imagery, green accents and leaf\/drop icon reinforce its softness and freshness while keeping the Cuddly and Pure &amp; Clear marks unified in a white circle maintains brand recognition.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022-1024x1024.png\" alt=\"\" class=\"wp-image-12410\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022-1024x1024.png 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022-300x300.png 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022-150x150.png 150w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022-1536x1536.png 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/04\/Cuddly-Pure-and-Clear-Neroli-Orange-2022.png 1771w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1-1024x1024.png\" alt=\"\" class=\"wp-image-12432\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1-1024x1024.png 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1-300x300.png 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1-150x150.png 150w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1-1536x1536.png 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/05\/Cuddly-TEST-DELETE-1-2048x2048.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To launch Cuddly Pure &amp; Clear, an exciting new plant-based clear fabric conditioner, Tweak deviated from the opaque colour blocking already on shelf instead using a clear shrink wrap label on a clear bottle showing through to clear liquid \u2013 to highlight its eco-friendly credentials and nature-based ingredients.<\/p>\n","protected":false},"author":5,"featured_media":12407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-12403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=12403"}],"version-history":[{"count":5,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12403\/revisions"}],"predecessor-version":[{"id":22882,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12403\/revisions\/22882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/12407"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=12403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=12403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=12403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}