{"id":1221,"date":"2015-07-01T14:31:45","date_gmt":"2015-07-01T04:31:45","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=1221"},"modified":"2016-10-26T10:45:53","modified_gmt":"2016-10-25T23:45:53","slug":"ayam-desserts-range","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/ayam-desserts-range\/","title":{"rendered":"AYAM\u2122 Desserts Range"},"content":{"rendered":"<p>AYAM\u2122 developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup. <!--more-->The range was rebranded under a \u2018new look\u2019 \u00a0in order to distinguish the products from the core range, and create sweet appetite appeal. It was important to strike a balance between the authentic asian cuisine, that AYAM\u2122 is known for, while appealing to a western consumer. A slip case was designed for the jar to maximise visual area on shelf, and convey the perception of a treat. The creamy background, not only links the products together with a range colour, but also emotes a feeling of indulgence and smooth mouthfeel. Bright variant colours are inspired by western sweets packaging, while the pattern work links the design back to authentic asian cuisine. A spoon is used to clue into the occasion, eliminate mystery around the product form, and increase appetite appeal attracting trial from consumers unfamiliar to the product. The typography is reminiscent of asian brush script, its long swirling lines convey a feeling of indulgence.<br \/>\nAYAM\u2122 Desserts Range\u00a0is featured in Food &amp; Drink, April 6.<br \/>\n<a href=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2015\/07\/Ayam-Food-and-Drink.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5444\" src=\"http:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2015\/07\/Ayam-Food-and-Drink-755x1024.jpg\" alt=\"Ayam-Food-and-Drink\" width=\"800\" height=\"1085\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2015\/07\/Ayam-Food-and-Drink-755x1024.jpg 755w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2015\/07\/Ayam-Food-and-Drink-221x300.jpg 221w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2015\/07\/Ayam-Food-and-Drink.jpg 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Ayam-Sago.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1223 size-large\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Ayam-Sago-1024x899.jpg\" alt=\"Ayam-Sago\" width=\"640\" height=\"562\" \/><\/a><\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Ayam-Dessert-Range.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1224\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Ayam-Dessert-Range-1024x773.jpg\" alt=\"Ayam-Dessert-Range\" width=\"640\" height=\"483\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Ayam-Dessert-Range-Jars.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1236\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Ayam-Dessert-Range-Jars-1024x693.jpg\" alt=\"Ayam-Dessert-Range-Jars\" width=\"640\" height=\"433\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AYAM\u2122 developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.<\/p>\n","protected":false},"author":4,"featured_media":4504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,60,27,18],"tags":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink-magazine","category-latest-news","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":6,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":5632,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/1221\/revisions\/5632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/4504"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}