{"id":12150,"date":"2022-03-15T14:11:24","date_gmt":"2022-03-15T03:11:24","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=12150"},"modified":"2022-03-15T14:11:33","modified_gmt":"2022-03-15T03:11:33","slug":"curash","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/curash\/","title":{"rendered":"Curash Packaging \u2013 Revolution\u00a0"},"content":{"rendered":"\n<p>The trusted Curash brand and packaging needed to be modernised to help it stand out in a crowded market. <!--more-->Tweak evolved the logo shape which dovetails around the smiling baby face and added the tagline \u2018baby skincare experts\u2019 to reinforce the brand\u2019s credentials. A new pack architecture, rounded, softer typography ensures easy shelf navigation and helps new parents navigate the baby care category with confidence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-Range-2022_Crop.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-Range-2022_Crop-1024x569.jpg\" alt=\"\" class=\"wp-image-12209\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-Range-2022_Crop-1024x569.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-Range-2022_Crop-300x167.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-Range-2022_Crop-1536x853.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-Range-2022_Crop-2048x1138.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-SW-Wipes-Top_Crop.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-SW-Wipes-Top_Crop-1024x731.jpg\" alt=\"\" class=\"wp-image-12211\" width=\"768\" height=\"548\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-SW-Wipes-Top_Crop-1024x731.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-SW-Wipes-Top_Crop-300x214.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-SW-Wipes-Top_Crop-1536x1097.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-SW-Wipes-Top_Crop.jpg 1750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-FF-Wipes-Top_Crop.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-FF-Wipes-Top_Crop-1024x922.jpg\" alt=\"\" class=\"wp-image-12212\" width=\"768\" height=\"692\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-FF-Wipes-Top_Crop-1024x922.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-FF-Wipes-Top_Crop-300x270.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-FF-Wipes-Top_Crop-1536x1382.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Curash-FF-Wipes-Top_Crop.jpg 1750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Creams_crop.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Creams_crop-1024x936.jpg\" alt=\"\" class=\"wp-image-12213\" width=\"768\" height=\"702\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Creams_crop-1024x936.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Creams_crop-300x274.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Creams_crop-1536x1404.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2022\/03\/Creams_crop.jpg 1625w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The trusted Curash brand and packaging needed to be modernised to help it stand out in a crowded market.<\/p>\n","protected":false},"author":4,"featured_media":12218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-12150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=12150"}],"version-history":[{"count":7,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12150\/revisions"}],"predecessor-version":[{"id":12222,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/12150\/revisions\/12222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/12218"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=12150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=12150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=12150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}