{"id":118,"date":"2011-07-21T12:39:05","date_gmt":"2011-07-21T02:39:05","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=118"},"modified":"2015-08-14T04:11:53","modified_gmt":"2015-08-14T04:11:53","slug":"palmolive-antibacterial-2-hour-defence","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/palmolive-antibacterial-2-hour-defence\/","title":{"rendered":"Palmolive Antibacterial 2 Hour Defence"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-119\" title=\"2-Hour-Defence-Small\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/2-Hour-Defence-Small.jpg\" alt=\"\" width=\"335\" height=\"125\" \/>Palmolive developed a new antibacterial hand wash that provides ongoing antibacterial action for at least two hours. <!--more-->The design had to maintain the existing range architecture while strongly communicating the new 2 hour benefits. A clock device was created to communicate the 2 Hour Defence message while the use of silver foil reinforced quality cues.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/24-Hour-Main-Image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-120\" title=\"24 Hour Main Image\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/24-Hour-Main-Image.jpg\" alt=\"\" width=\"624\" height=\"708\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Palmolive developed a new antibacterial hand wash that provides ongoing antibacterial action for at least two hours.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":4584,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/118\/revisions\/4584"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}