{"id":11725,"date":"2021-10-09T14:00:40","date_gmt":"2021-10-09T03:00:40","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=11725"},"modified":"2023-03-23T15:01:30","modified_gmt":"2023-03-23T04:01:30","slug":"nicaway","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/nicaway\/","title":{"rendered":"Nicaway"},"content":{"rendered":"\n<p>When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak\u2019s revolutionary design heroes the brand logotype, leverages the brand\u2019s benefits and improves navigation at point of purchase.  <!--more-->Using the Nicaway red and clean geometric architecture strengthens shelf presence and brand recognition.<\/p>\n\n\n\n<p>Nicaway was featured on&nbsp;<a href=\"http:\/\/www.packagingnews.com.au\/design\/new-nicaway-packs-stop-quitters-in-their-tracks?utm_medium=email&amp;utm_campaign=PKN%20-%20Newsletter%20-%2030%20Sep%202021&amp;utm_content=PKN%20-%20Newsletter%20-%2030%20Sep%202021+CID_fb7b22b1976d197b9891d8de94f7e6bb&amp;utm_source=Email%20marketing%20software&amp;utm_term=New%20Nicaway%20packs%20stop%20quitters%20in%20their%20tracks\" target=\"_blank\" rel=\"noreferrer noopener\">PKN eNews September 2021<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenges-Range-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenges-Range-1024x670.jpg\" alt=\"\" class=\"wp-image-11727\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenges-Range-1024x670.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenges-Range-300x196.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenges-Range-1536x1005.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenges-Range-2048x1340.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D-864x1024.jpg\" alt=\"\" class=\"wp-image-11729\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D-864x1024.jpg 864w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D-253x300.jpg 253w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D-1296x1536.jpg 1296w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D-1728x2048.jpg 1728w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-2MG-2D.jpg 1822w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"864\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D-864x1024.jpg\" alt=\"\" class=\"wp-image-11731\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D-864x1024.jpg 864w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D-253x300.jpg 253w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D-1296x1536.jpg 1296w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D-1728x2048.jpg 1728w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Nicaway-Mini-Lozenge-54pk-4MG-2D.jpg 1822w\" sizes=\"auto, (max-width: 864px) 100vw, 864px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When Nicaway launched mini lozenges, an exciting new product to help manage nicotine cravings, it was a chance to design more powerful packaging to increase shelf presence, build consumer awareness and elevate the brand. Tweak\u2019s revolutionary design heroes the brand logotype, leverages the brand\u2019s benefits and improves navigation at point of purchase.<\/p>\n","protected":false},"author":4,"featured_media":11733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-11725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=11725"}],"version-history":[{"count":6,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11725\/revisions"}],"predecessor-version":[{"id":22887,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11725\/revisions\/22887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/11733"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=11725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=11725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=11725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}