{"id":1172,"date":"2015-07-06T09:19:23","date_gmt":"2015-07-05T23:19:23","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=1172"},"modified":"2016-10-26T10:45:48","modified_gmt":"2016-10-25T23:45:48","slug":"palmolve-hair-care-pos","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/palmolve-hair-care-pos\/","title":{"rendered":"Palmolve Hair Care POS"},"content":{"rendered":"<p>2015 sees a relaunch of the Palmolive Naturals Shampoo &amp; Conditioner range with new bottle, revitalised graphics, improved formula, and additional variants.<\/p>\n<p><!--more-->To support the brand relaunch, Tweak was engaged to develop the shopper key visual to be leveraged across in-store Point of Sale (POS), advertising, and online materials. Following consumer product trials it was discovered that 93% of consumers that tried the new Palmolive Naturals would buy it. With such a positive outcome it was decided that the POS should be built around that statement. A framework was designed to both introduce the new look and provide an open white space for the key statement to be housed. The new look pack includes a metallic circular frame which surrounds the variant ingredient imagery. This element inspired the circle structures which are easily recomposed for narrow web banners or large posters whilst maintaining a consistent overall look. The New Formula icon was an important point of communication, as it backs up the key statement, and informs of a real product improvement. The hexagonal shape is reminiscent of molecular structure diagrams; a visual reference to the formula. A green leaf textured background was used as it is relevant to all variants and conveys the message of \u2018natural\u2019, which is a key attribute of the range.<\/p>\n<p>Palmolve Hair Care\u00a0is featured in the\u00a0<a title=\"PKN eNews\" href=\"http:\/\/www.packagingnews.com.au\/news\/palmolive-ramps-up-three-ranges?utm_medium=email&amp;utm_campaign=Newsletter+Tue+14+July+2015&amp;utm_content=Newsletter+Tue+14+July+2015+CID_2743c31d54406ea381ca3620d5624167&amp;utm_source=Email%20marketing%20software&amp;utm_term=Palmolive%20ramps%20up%20three%20ranges\" target=\"_blank\">PKN eNews.<\/a><\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Hair-Care-Key-Visual1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1194 size-large\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Hair-Care-Key-Visual1-1024x722.jpg\" alt=\"\" width=\"640\" height=\"451\" \/><\/a><\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Palmolive_Presentaion-Case-Combined1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1195 size-large\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/06\/Palmolive_Presentaion-Case-Combined1-754x1024.jpg\" alt=\"\" width=\"640\" height=\"869\" \/><\/a><\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/05\/Palmolive_Pull-up-Banner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1177\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/05\/Palmolive_Pull-up-Banner-853x1024.jpg\" alt=\"Palmolive_Pull-up-Banner\" width=\"640\" height=\"768\" \/><\/a><\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/05\/Palmolive-Haircare-Floor-Stand.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1178\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2015\/05\/Palmolive-Haircare-Floor-Stand-853x1024.jpg\" alt=\"Palmolive-Haircare-Floor-Stand\" width=\"640\" height=\"768\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2015 sees a relaunch of the Palmolive Naturals Shampoo &amp; Conditioner range with new bottle, revitalised graphics, improved formula, and additional variants.<\/p>\n","protected":false},"author":4,"featured_media":4306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,27,20],"tags":[],"class_list":["post-1172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-news","category-point-of-sale"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":2,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"predecessor-version":[{"id":4635,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/1172\/revisions\/4635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/4306"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}