{"id":11717,"date":"2021-10-09T13:16:24","date_gmt":"2021-10-09T02:16:24","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=11717"},"modified":"2023-03-23T14:59:53","modified_gmt":"2023-03-23T03:59:53","slug":"massel-asian-stock-range","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/massel-asian-stock-range\/","title":{"rendered":"Massel Asian Stock Range"},"content":{"rendered":"\n

Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script clearly defines the range and is first in hierarchy. Black was carried through to the bowl with a deeper red wood tone and asian food styling.<\/p>\n\n\n\n

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As Featured in PKN enews<\/a><\/p>\n\n\n\n

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Tweak was tasked to design a Massel Asian range of stock cubes. It was important to leverage the Massel identity; known for taste and quality, whilst distinctly differentiating the Asian range. Key brand assets were carried over and reimagined to set the tone for authentic asian cuisine. A black masthead with gold asian brush script […]<\/p>\n","protected":false},"author":4,"featured_media":11723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-11717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=11717"}],"version-history":[{"count":4,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11717\/revisions"}],"predecessor-version":[{"id":22883,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11717\/revisions\/22883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/11723"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=11717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=11717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=11717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}