{"id":11685,"date":"2021-10-09T12:43:36","date_gmt":"2021-10-09T01:43:36","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=11685"},"modified":"2023-03-23T15:01:23","modified_gmt":"2023-03-23T04:01:23","slug":"colgate-optic-white-expert-range","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/colgate-optic-white-expert-range\/","title":{"rendered":"Colgate Optic White Expert Range"},"content":{"rendered":"\n<p>Tweak\u2019s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background.  <!--more-->The unique whitening function of each variant is achieved using a coloured abstract graphic that links to the variant name.<\/p>\n\n\n\n<p>Colgate Optic White Expert Range was featured in <a href=\"http:\/\/www.packagingnews.com.au\/design\/colgate-s-optic-white-dazzles-with-pack-redesign\" data-type=\"URL\" data-id=\"http:\/\/www.packagingnews.com.au\/design\/colgate-s-optic-white-dazzles-with-pack-redesign\">PKN eNews<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optice-White-Range-Full-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optice-White-Range-Full-1024x697.jpg\" alt=\"\" class=\"wp-image-11707\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optice-White-Range-Full-1024x697.jpg 1024w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optice-White-Range-Full-300x204.jpg 300w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optice-White-Range-Full-1536x1046.jpg 1536w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optice-White-Range-Full-2048x1395.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0000_Hgh-Impact.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0000_Hgh-Impact-768x1024.jpg\" alt=\"\" class=\"wp-image-11709\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0000_Hgh-Impact-768x1024.jpg 768w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0000_Hgh-Impact-225x300.jpg 225w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0000_Hgh-Impact-1151x1536.jpg 1151w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0000_Hgh-Impact.jpg 1530w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0001_Stainless.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0001_Stainless-768x1024.jpg\" alt=\"\" class=\"wp-image-11711\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0001_Stainless-768x1024.jpg 768w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0001_Stainless-225x300.jpg 225w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0001_Stainless-1151x1536.jpg 1151w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0001_Stainless.jpg 1530w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0002_Express.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0002_Express-768x1024.jpg\" alt=\"\" class=\"wp-image-11713\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0002_Express-768x1024.jpg 768w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0002_Express-225x300.jpg 225w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0002_Express-1151x1536.jpg 1151w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/10\/Optic-White__0002_Express.jpg 1530w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tweak\u2019s pack architecture for a range of whitening toothpastes under the Optic White brand creates a clear hierarchy of information and consistency on shelf. Working within the global brand identity, Tweak delivered visual consistency using a white glow above a rippling red background.<\/p>\n","protected":false},"author":4,"featured_media":11715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18,19],"tags":[],"class_list":["post-11685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging","category-pkn"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=11685"}],"version-history":[{"count":4,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11685\/revisions"}],"predecessor-version":[{"id":22885,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11685\/revisions\/22885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/11715"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=11685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=11685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=11685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}