{"id":11445,"date":"2021-07-06T12:29:29","date_gmt":"2021-07-06T02:29:29","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=11445"},"modified":"2021-07-06T12:30:49","modified_gmt":"2021-07-06T02:30:49","slug":"primo-seasons-greetings-ham-npd","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/primo-seasons-greetings-ham-npd\/","title":{"rendered":"Primo Season\u2019s Greetings Ham- NPD"},"content":{"rendered":"\n<p>For Primo\u2019s new Season\u2019s Greetings\u00a0hams with bush-flavoured glazes, Tweak created packaging that suggests the celebratory and indulgent nature of the product. We used rich golden tones, filigree detail and ornate typography to tell the story of a finely-crafted Australian recipe. Delicious food photography showed the consumer how the ham will look on their table. The use of black communicates quality and reinforces this is a great tasting product.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-605x1024.jpg\" alt=\"\" class=\"wp-image-11455\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-605x1024.jpg 605w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-177x300.jpg 177w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-907x1536.jpg 907w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-1209x2048.jpg 1209w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Shoulder-2020-scaled.jpg 1512w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Manuka-Honey-Loin-2020-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Manuka-Honey-Loin-2020-966x1024.jpg\" alt=\"\" class=\"wp-image-11457\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Manuka-Honey-Loin-2020-966x1024.jpg 966w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Manuka-Honey-Loin-2020-283x300.jpg 283w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Manuka-Honey-Loin-2020-1448x1536.jpg 1448w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/07\/Primo-Xmas-Ham-Manuka-Honey-Loin-2020-1931x2048.jpg 1931w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Primo\u2019s new Season\u2019s Greetings hams with bush-flavoured glazes, Tweak created packaging that suggests the celebratory and indulgent nature of the product.<\/p>\n","protected":false},"author":4,"featured_media":11459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-11445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=11445"}],"version-history":[{"count":4,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11445\/revisions"}],"predecessor-version":[{"id":11466,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11445\/revisions\/11466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/11459"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=11445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=11445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=11445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}