{"id":11134,"date":"2021-04-08T12:21:32","date_gmt":"2021-04-08T02:21:32","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=11134"},"modified":"2021-04-08T12:36:23","modified_gmt":"2021-04-08T02:36:23","slug":"fluffy-freshen-up","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/fluffy-freshen-up\/","title":{"rendered":"Fluffy Freshen Up"},"content":{"rendered":"\n<p>When Tweak designed packaging for Freshen Up, a new product for the Fluffy brand to freshen up clothes between washes, the challenge was twofold: to clearly communicate product claims and hint at the sensory experience. <!--more-->Fluffy and Freshen Up sit within a flowing blue banner to ensure brand blocking on the shelf and convey fresh, flowing fabric.&nbsp;The&nbsp;soft pastel colours also convey softness and a delicate fragrance.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-618x1024.jpg\" alt=\"\" class=\"wp-image-11140\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-618x1024.jpg 618w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-181x300.jpg 181w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-927x1536.jpg 927w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-1237x2048.jpg 1237w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Renewal-scaled.jpg 1546w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"1024\" src=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-618x1024.jpg\" alt=\"\" class=\"wp-image-11141\" srcset=\"https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-618x1024.jpg 618w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-181x300.jpg 181w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-927x1536.jpg 927w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-1237x2048.jpg 1237w, https:\/\/www.tweak.com.au\/site\/wp-content\/uploads\/2021\/04\/Fluffy-Freshen-Up-Breeze-scaled.jpg 1546w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Tweak designed packaging for Freshen Up, a new product for the Fluffy brand to freshen up clothes between washes, the challenge was twofold: to clearly communicate product claims and hint at the sensory experience.<\/p>\n","protected":false},"author":4,"featured_media":11142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,18],"tags":[],"class_list":["post-11134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=11134"}],"version-history":[{"count":4,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11134\/revisions"}],"predecessor-version":[{"id":11156,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11134\/revisions\/11156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/11142"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=11134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=11134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=11134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}