{"id":11020,"date":"2022-05-03T15:07:03","date_gmt":"2022-05-03T05:07:03","guid":{"rendered":"https:\/\/www.tweak.com.au\/site\/?p=11020"},"modified":"2022-05-03T15:07:10","modified_gmt":"2022-05-03T05:07:10","slug":"cuddly-extra-care","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/cuddly-extra-care\/","title":{"rendered":"Cuddly Extra Care"},"content":{"rendered":"

Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products. The split pack architecture communicates softness and fragrance vignetting to a simple white background that conveys a more professional three key extra care claims.<\/p>\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n\n\n\n
\"\"<\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Cuddly Extra Care is for consumers looking to get more from their fabric conditioner than just softness and fragrance. So, the packaging had to engage consumers on a sensory level but also communicate that it works harder than other products.<\/p>\n","protected":false},"author":5,"featured_media":11025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,27,18],"tags":[],"class_list":["post-11020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=11020"}],"version-history":[{"count":2,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11020\/revisions"}],"predecessor-version":[{"id":12117,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/11020\/revisions\/12117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/11025"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=11020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=11020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=11020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}