{"id":110,"date":"2011-08-01T12:37:17","date_gmt":"2011-08-01T02:37:17","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=110"},"modified":"2015-08-14T04:11:53","modified_gmt":"2015-08-14T04:11:53","slug":"palmolive-body-butter","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/palmolive-body-butter\/","title":{"rendered":"Palmolive Body Butter"},"content":{"rendered":"<p><a href=\"http:\/\/news.tweak.com.au\/?p=110\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-111\" title=\"Body-Butter\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Body-Butter.jpg\" alt=\"\" width=\"335\" height=\"125\" \/><\/a>Palmolive Body Butter was an adaption of the Softsoap global brand. <!--more-->This range needed to communicate its premium, indulgent positioning for launch into the Australian market. This was achieved by using a softer swirl background, more premium fabric and the addition of silver foil.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Body-Butter-main-Image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-112\" title=\"Body-Butter-main-Image\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Body-Butter-main-Image.jpg\" alt=\"\" width=\"624\" height=\"708\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Palmolive Body Butter was an adaption of the Softsoap global brand.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":4582,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/110\/revisions\/4582"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}