{"id":105,"date":"2011-08-08T12:35:46","date_gmt":"2011-08-08T02:35:46","guid":{"rendered":"http:\/\/news.tweak.com.au\/?p=105"},"modified":"2015-08-14T04:11:52","modified_gmt":"2015-08-14T04:11:52","slug":"dynamo-cold-power-smart-shot","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/dynamo-cold-power-smart-shot\/","title":{"rendered":"Dynamo &amp; Cold Power Smart Shot"},"content":{"rendered":"<p><a href=\"http:\/\/news.tweak.com.au\/?p=105\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-106\" title=\"SmartshotSmall\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/SmartshotSmall.jpg\" alt=\"\" width=\"335\" height=\"125\" \/><\/a>Dynamo &amp; Cold Power developed a Smart Shot range to innovate in the new &#8220;in-wash&#8221; section of the detergent category.<!--more--> This product needed to communicate innovation, new washing experience and modern technology positioning. We designed a new bottle shape and in wash dosing cap to create a different format experience and visually stand out on shelf. The label design created a strong sub brand communication to help visually pull it apart from the core range and signal this is a unique product.<\/p>\n<p><a href=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Smart-Shot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-107\" title=\"Smart-Shot\" src=\"http:\/\/news.tweak.com.au\/wp-content\/uploads\/2012\/06\/Smart-Shot.jpg\" alt=\"\" width=\"624\" height=\"459\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamo &amp; Cold Power developed a Smart Shot range to innovate in the new &#8220;in-wash&#8221; section of the detergent category.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,18],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":1,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/105\/revisions"}],"predecessor-version":[{"id":4581,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/105\/revisions\/4581"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}