{"id":10281,"date":"2020-10-01T10:01:54","date_gmt":"2020-10-01T00:01:54","guid":{"rendered":"http:\/\/www.tweak.com.au\/site\/?p=10281"},"modified":"2021-03-12T09:36:58","modified_gmt":"2021-03-11T22:36:58","slug":"kettle-chunky-chips","status":"publish","type":"post","link":"https:\/\/www.tweak.com.au\/site\/kettle-chunky-chips\/","title":{"rendered":"Kettle Chunky Chips"},"content":{"rendered":"

To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste.
\nThe pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name \u2018Chunky\u2019 in a distinctive font on a coloured band for shelf shout.
\nThe sliced potato chip stack very simply illustrates the thick-cut offering and a call out communicates the thick cut proposition to help consumers understand the product.<\/p>\n

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To engage consumers in the already competitive snack food category, Kettle has created a new thick cut potato chip for a bigger, crunchier potato taste. The pack design leverages the successful Kettle premium chip brand credentials but highlights the sub-brand name \u2018Chunky\u2019 in a distinctive font on a coloured band for shelf shout. The sliced […]<\/p>\n","protected":false},"author":4,"featured_media":10900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,60,27,18],"tags":[],"class_list":["post-10281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-latest-news","category-news","category-packaging"],"_links":{"self":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/10281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/comments?post=10281"}],"version-history":[{"count":2,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/10281\/revisions"}],"predecessor-version":[{"id":10901,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/posts\/10281\/revisions\/10901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media\/10900"}],"wp:attachment":[{"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/media?parent=10281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/categories?post=10281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tweak.com.au\/site\/wp-json\/wp\/v2\/tags?post=10281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}