Palmolive Collections Evolution


In 2013, Tweak designed premium packaging with a luxurious aesthetic to launch Palmolive Collections – a designer liquid hand wash range that was the first to compete in the decanter market – that successfully elevated the brand’s offer, exceeded share expectations on its launch, and was highly commended in the Australian Packaging Design Awards and PKN Shelf Shout Awards. Our more recent evolution of the brand is an attention-grabbing blend of harmonious, delicate colours to emulate the fragrance, elegant typography and beautifully composed photography to communicate the premium nature of the product.