Moosehead Gift Packs
Moosehead started in Melbourne when McPherson’s noticed a real need for styling hair products that were actually made for the urban guy.
Seasonal gift packs presented an opportunity to strengthen brand awareness with the target audience, ‘the urban guy’.
Tweak integrated current urban graffiti art with the Moosehead brand identity, making the brand synonymous with urban style. Graffiti connects with youth culture, creating targeted standout within the category, while the colour ways link back to the core range of products.
“The idea of the range is to be fun, entertaining and inspired while actually giving guys’ quality product that is on trend, not just gel in a tube,” the brand states. Because men have short memories, Moosehead releases seasonal gift packs as an opportunity to strengthen brand awareness with the target audience, the urban guy. The gift packs are also a tool to attract new users.