Calippo Cola & Lemonade Fusion
Inspired by youth culture this limited edition flavour has become permanently ranged for over three years due to strong consumer demand.
“A limited seasonal flavour has become permanently ranged for over three years.”* Tweak’s edgy and youth-focused graphics for the new Cola & Lemonade Fusion sub brand has helped Calippo connect with young consumers with an exciting new personality. By driving differentiation, Calippo’s volume share in the refreshment category sits at around 12 per cent (2015 Retail World annual report).
Additional packaging projects for Streets include Splice and Splice Real Fruits-an adaption of the Wall’s Fruttare global brand. The “Real Fruits” sub brand was created to communicate the product’s offering and differentiate from the core Splice range.
*Brand manager, Calippo