Tweak was asked to refresh a much-loved brand to appeal to a new generation of consumers as well as remain relevant to long time Sargents pie lovers. The recognisable brand mark now features more prominently and consistently on a high-contrast black background; the gold foil, synonymous with Sargents for years, has been retained to signify quality; and the product photography elevated to capture delicious taste and premium ingredients.

Sargents was featured in and