McPherson’s Interactive POS

A range of interactive display panels were developed to enable Priceline to be the ‘best’ Beauty Accessories destination in the market.

The innovative displays engage and educate consumers via clever product interactivity including rotating eye selectors, nail design testers and mounted beauty tools. Each display provides clear category segmentation and brand navigation while providing customers with an enjoyable in-store experience. Displays were originally trialled in Priceline before extending the launch.