Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn’t have the shelf shout it needed. Tweak introduced a vibrant blue to cap the pack and strengthen the logotype, added definition to the face profile and movement to the swoosh to show more than one action at work. The modern look-and-feel of the packaging differentiates it from competitors and enhances its authority on the shelf, without losing its connection with the consumer.