Cuddly Collections is a range of fabric conditioners inspired by leading perfumeries to add a sensorial experience to the otherwise ordinary task of washing your clothes.
The design centres around the expression of fragrance, from the pack architecture, pattern, colour, photography, etc – it’s all about the sensorial experience. A fragrance swoosh forms a dynamic pack architecture, complementing the bottle form and tying the range together on shelf. Ornate pattern illustration conveys the sensorial experience of the fragrance and link to fine perfume imagery. The fragrance variant is communicated through beautifully composed flowers, vibrantly coloured, and scaled to represent the richness of fragrance inside. Minimalist typography, inspired by fine fragrance label design, sets a premium tone of voice. Back of pack is designed to engage the consumer and elaborate on qualities of luxurious softness, indulgent perfumery fragrance, and quality lasting fragrance.

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