17 Jul 2018Ajax and Palmolive have come together to introduce new limited edition fragrances for 2018. Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience. Since its launch the range has experienced strong growth and customer
30 Aug 2017Tweak was asked to refresh a much-loved brand – appeal to a new generation of consumers, but remain relevant to long time Sargents pie lovers.
31 Jul 2017New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference.
30 Jul 2017125 years of delivering authentic Asian flavours to the world is definitely something to shout about.
29 Jul 2017How could Virasolve evolve to feel fresh and relevant while still keeping its heritage? Tweak redefined the architecture for Virasolve, an established cold sore cream that wasn’t hitting the spot with consumers.
13 Mar 2018Due to the successful launch of Kettle Popcorn in 2016, a new range extension introduces Chocolate Crackle and Cinnamon Sugar. Tweak’s packaging solution to launch the Kettle Popcorn original range leverages Kettle’s lovingly crafted and premium quality brand promise.
30 Jul 2017Tweak was engaged to develop a new soy sauce range for AYAM™. Authenticity and quality has always been at the heart of the AYAM™ brand, but what makes the soy sauce range specifically own these key attributes?
30 Jul 2017Bold design gains maximum stand out on shelf. Narium is an established, trusted brand in the non-medicated nasal spray category but its packaging didn't have the shelf shout it needed.
20 Jun 2017Gastrolyte Ready to Drink Pop-Tops contain a balanced solution of glucose and electrolytes that help children rehydrate quickly.
These design/fashion trend inspired gift packs are created to add a little bit of luxury and style to the Manicare offering. Tweak designed label shapes and packaging to further enhance the products on offer. A triangular prism box was created to display the mini brush kit in an open position. The box shape adds interest on shelf whilst showing the function of the product. The die cut printed wrap around the travel bag showcases the
12 Jun 2017Cuddly Aroma Collections is an amalgamation of the the previous Cuddly Aroma and Cuddly Collections.
20 May 2017Tweak has given the Comfortis brand a powerful new identity to differentiate the range in a crowded pet care market.
19 May 2017New Gatorade Active is a sugar free flavoured electrolyte water. It is vitamin and electrolyte enhanced without the calories.
16 May 2017Tweak was engaged to design the original Fragrance Temptations which burst onto the scene in 2010 with its visually striking black look.
28 Mar 2017Biltong is a cured and air-dried beef delicacy, originating from South Africa. It is a great ready to eat snack, high in protein, low in fat, gluten free and preservative free.
13 Jun 2017Fluffy Divine Blends is a combination of two scents blended together to deliver a fresh burst of fragrance for an uplifting sensorial experience.
12 Apr 2017Bio-Organics brought Tweak on board to design a new sub range of vitamins and minerals for diabetics, called Glycemix.
26 May 2017Tweak adapted the successful global Gatorade Fierce design to match the Australian Gatorade 600ml bottle. To reflect Gatorade’s sponsorship of the AFL and target Australian consumers, Tweak incorporated bold AFL hero player photography that champions the new flavours and drives awareness.
1 Apr 2017Previously Tweak was commissioned to design the new Cuddly Anti-Wrinkle fabric conditioner for 50% less wrinkles.
6 Dec 2016For the first time Gatorade is available as a liquid concentrate in a one litre bottle (Blue Bolt and Lemon Lime flavours).
26 Oct 2016Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews. Source: Retail World pg. 38 March 2018 excerpt. “ Since 2015 the size of the popcorn segment has grown from $46 million to
26 Oct 2016Tweak's packaging design for Cuddly Anti-Wrinkle spotlights the functional appeal of the product-50% fewer wrinkles - to appeal to time poor consumers who value the benefit of easier ironing over fragrance. With softened fragrance cues to suggest freshness rather than a strong sensory experience and a pack architecture that complements Cuddly Antibacterial, another variant with functional benefits, the design positions Cuddly as the fabric care experts. Cuddly Anti-Wrinkle is featured in the PKN
26 Oct 2016The tactile matte and gloss packaging for the new Emporia facial tissue is an elegant extension of the luxury Emporia brand architecture and family of products, including toilet tissue and wipes, and has been well received by the trade.
26 Oct 2016Kettle Sweet Potato feature slow cooked quality Australian Sweet Potatoes; carefully seasoned to enhance the flavour and vibrant colour of the chips. Kettle Sweet Potato are available in a choice of two all-natural seasonings – Sea Salt or Rosemary & Sea Salt.
25 Jul 2016Tweak’s new master brand architecture for the Massel range uses a warm, natural colour palette and tasty photography that features a chopping board and fresh ingredients to evoke a home cooked association.
14 Apr 2016Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
13 Apr 2016Tweak designed a premium shrink sleeve for the new range of Ajax Spray n’ Wipe that optimises brand communication space and has elevated its shelf presence. Using specialised software, we view designs in a 3D environment to give us a better understanding of how a shrink sleeve will apply to a packaging shape in the real world.
21 Apr 2016Tweak’s design to launch Hooplas – a crunchy, crispy potato ring – into the Australian snack food market incorporates playful typography, bright colour cues, and scattered product photography to express its quirky, cheerful product positioning.
14 Apr 2016Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.
9 Mar 2016New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
Excerpt taken from ‘A Sustainable Balance’ article featured in Retail World’s Packaging & Design Business Review September 7, 2015. Article overview: Shoppers are increasingly looking for packaging that balances good design aesthetics, product information and sustainability
7 Jul 2015Palmolive launches Body Polish – a new subrange of premium positioned shower gels offering unique product qualities, including real kiwifruit & apricot seeds for exfoliation, and fruit extracts with anti-oxidant properties.
6 Jul 2015Massel starting operating in Sydney in 1982 and in 1987 the company released a range of premium products with no animal content, no added MSG, no gluten and no lactose.
6 Jul 2015Following the success of both the Palmolive Foaming Hand Wash range and Palmolive Hand Sanitiser range, Sweet Pea; an on trend variant, was incorporated into the ranges.
1 Jul 2015AYAM™ developed two new sweet products to expand on its current sweet offerings of Coconut Spread and Palm Sugar Syrup.
29 Jun 2015The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.
19 Jun 2015Cuddly Collections is a range of fabric conditioners inspired by leading perfumeries to add a sensorial experience to the otherwise ordinary task of washing your clothes.
30 Apr 2015The AYAM™ Pastes range was refreshed to increase quality cues, maintain authentic Asian brand values and unite all sauce ranges under one master brand identity.
24 Mar 2015SKINS is the category leader in sports compression wear, and is known for its technological advancement and quality construction. The 400 Series is the top tier within the SKINS range and as such appeals to the discerning athlete who wants the most advanced compression wear on the market.
3 Mar 2015The AYAM™ Stir Fry Sauce range combines the convenience of an instant stir through sauce with the authenticity and flavour AYAM™ is known for.
Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.
Following the successful launch in the US, Gatorade is staying fierce this summer with a limited-time offering and a special promotion of Gatorade Fierce Green Apple into Australia.
Tweak was engaged to design the original Fragrance Temptations, which burst onto the scene in 2010 making a visually striking statement on shelf as a black range.
AYAM™ developed a new Black Sesame Dressing to expand its offering in the category.
The AYAM™ Chilli Sauces range was evolved to align with current food trends, increase quality cues and maintain authentic Asian cues.
Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Fluffy Divine Blends rapidly established position in market with the range delivering a strong 5.1% $SOM growth (YTD Mar 2014).
Excerpt taken from ‘The Branding Battleground’ article featured in Retail World's Packaging & Design Business Review June 13, 2014.
Thins chips are Australia's favourite thinly sliced potato chip. The brief was to evolve the brand logo, communicate real flavour and lift quality cues.
Gatorade, an official partner of Cricket Australia and the official sports drink of the Australian cricket team, rolled out its biggest support program behind cricket down under to coincide with the start of summer.