31 Aug 2017

The Natural Chip Co. Range

We evolved The Natural Chip Co. packaging to reinforce its ‘natural’ point of difference and create an easily identifiable mark to build brand recognition. The new pack heroes real tasty ingredients and introduces vibrant colours for standout. The brand refresh successfully communicates the naturally great tasting brand proposition.

31 Jul 2017


New branding builds strength and effectiveness. Tweak designed a comprehensive packaging solution for pain reliever Mersynofen that leverages the brand's heritage and trusted attributes and strengthens the product's core difference. The split colour device emphasises the two ingredients working together to relieve pain and sets it apart from competitors. "Voted Product of the Year' by Retail World Always read the label. Use only as directed. Incorrect use can be harmful. If symptoms persist, see your

14 Apr 2016


Maxima from Emporia Paper Towel is the premium alternative to the paper towel category. The brand leverages from the Emporia brand story through the endoresment logo and teal colour which is synonymous with the Emporia brand.

Business Review – A Sustainable Balance

Excerpt taken from ‘A Sustainable Balance’ article featured in Retail World’s Packaging & Design Business Review September 7, 2015. Article overview: Shoppers are increasingly looking for packaging that balances good design aesthetics, product information and sustainability

Thins Popped

  Thins is the market leader in flat cut chips, known for being thin, light and crispy. Thins brand equity and expertise were used to develop a popped chip offering, using a new healthier, method of air popped chips. 

Nerada Tea

Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.