Tweak’s packaging solution to launch the new Kettle Popcorn range leverages Kettle’s handcrafted and premium quality brand promise. With bold ingredient imagery, playful typography and hand drawn elements, the design has instant shelf standout and appetite appeal for consumers looking for a great tasting snack. Kettle is featured in the PKN eNews.
Tweak undertook a modern evolution of Kettle chips packaging to attract new consumers, communicate flavour, and build a point of difference. The new pack delivers a crafted positioning that improves quality and flavour cues of the original slow cooked chip.
New EMPORIA® flushable wipes are lightly moistened with a gentle and caring formula that is suitable for sensitive skin.
The Palmolive brand name is synonymous with trusted cleaning in the personal care market, including soap, shampoo, shower gel, etc.
Emporia is manufactured in Australia by Solaris Paper, an Australian operated and managed affiliate of Asia Pulp and Paper, established in 2007, distributing high quality toilet and tissue paper products throughout the Australasia region.
Colgate-Palmolive is the market leader in fabric conditioners. The 'Sensorial' segment of fabric conditioners continues to grow and experiences the broadest appeal among consumers.
Moosehead started about 10 years ago in Melbourne when we noticed there was a real need for styling hair products that were actually made for the urban guy.
SARD is a hard-working product, with the boosted power of added ingredients with natural cleaning benefits.
Nerada Tea is the largest supplier of Australian grown tea. The Nerada range has been repositioned to align with current category cues and uphold Nerada’s brand values.
AYAM™ is a leading Asian food brand in Australia and is committed to providing high quality, authentic Asian products with superior taste and flavour.
Massel started operating in Sydney in 1982, and in 1987 the company released a range of premium products featuring; no animal content; no added MSG; no gluten; no lactose.
The Artiste range of beauty tools required new packaging to lift quality perception and make it easy to navigate the extensive range.
Dynamo and Cold Power Smart Shot range was awarded Highly Commended - New Pack, PKN Shelf Shout Awards June 2012.
In times of economic uncertainty, it's tempting for many companies to cut back on branding and marketing.
Calippo combined classic cola & lemonade flavours to create an exciting new ice block for young teens.
Tweak featured in PKN's Shelf Shout - Pack & Label Design
Tweak featured in PKN's Shelf Shout - Sports drinks harness fun and energy.
Natural hues connect with mums
Planning prevents pitfalls of double-ups in digital design
We look to add energy and excitement to some well-established brands through eye-catching design refresh.
Sydney-based branding agency Tweak Design developed a clever brand design for a pet food product and a colourful brand refresh in the detergent category.
Palmolive for men needed a refresh...